web development

Social networking is one of the new technologies that has recently affected human life, so that people cannot be even a day away from these networks. Social networks, in addition to being used to communicate with people, also have significant effects in the field of business and marketing.

Because everyone has access to social media and uses it to connect with friends and do everyday things, social media can be used to succeed in marketing and business. But because these networks are new, people make some common mistakes in using them intentionally or unintentionally, which have a detrimental effect on their business instead of positive ones. In this article, we will tell you about some common and destructive mistakes in social networks.

Each of the social networks is like a separate country in which the activity has some rules and frameworks that, if not observed, will cause harm to other people and their reputation, or sometimes lead to the payment of fines.

Those who use social media to market and drive people to their website, it is necessary to pay attention to the points mentioned in this article.

Lack of strategy

None of the businesses that have no strategy or plan have had any success in their activities. To succeed in your business, you need to define your strategy in advance and plan carefully for each time and each step, because without planning, your business will be suspended in the air and you will not be able to take any useful action.

Having a strategy means determining the type of activity, gaining sufficient knowledge of the business audience, determining the reason for creating a page and account on social networks, determining the times of activity and posting times, determining the type and how to design posts and ...is. You need to have a clear strategy and planning before you start to be successful in order to achieve your desired goal. If you do not follow this and the specific program is not specified, you cannot have significant activity on social networks, so you cannot penetrate your audience and direct them to your website.

Not knowing your audience

Your followers are one of the most important elements of a business page, and in order to attract a large audience, you need to know enough about them to be popular with them. You need to know who your target audience is. What age group are they in? What is their taste? What kind of content production and what kind of pages do they like and prefer? Not knowing enough about your audience will confuse and make you unsuccessful.

Crisis Management

The ability to manage crises is sometimes necessary to solve problems and improve performance on social networks. Based on social networking algorithms, over time, your pages may have problems or a decrease in followers, and so on. For example, this may be due to duplicate content and your posting process. In this case, you should identify the problem and replace it with better solutions so that you can manage this course well and get rid of this situation.

Lack of professional ethics

Social networks are a platform for communication and interaction between people and the audience is looking for pages that can interact well with them. In this case, they are affected and can use their experiences, and in the end, it leads to buying and using the services of that page. Communicating and interacting healthily with people requires professional ethics. For example, some business owners in cyberspace overestimate themselves and their business, which is self-aggrandizement and not only does not cause interaction but also causes the loss of some audience. Therefore, professional ethics in creating interaction, attracting and retaining users and continuing the process of activity is necessary to be present in social networks.

Insert multiple links

Using a lot of links in each social media post will confuse and bore your audience, and if the number of links is high, they will not pay attention to any of them. Although social networking is a good platform for getting backlinks , the balance in placing links must be maintained. It is better to consider only one link for each post.

Low interaction

Social networks, as their name suggests, are a platform for communication and interaction with people, and for a strong presence and popularity among people, you must have good interaction and communication with people, otherwise you cannot have a strong and effective presence.

Fake Follower

Follower Fick is one of the new tricks that many businesses use this unprincipled trick to show their page and business valid. Recently, it has become common in social media that more followers indicate the quality and credibility of the page, which is why many business owners used unprincipled methods to increase followers in less time. Of course, the high number of followers and the low number of likes and comments contradict each other, and smart people and users can easily recognize that these followers are unreal. The ratio of the number of likes and comments should be 10% of the number of followers. Do not use this unprincipled method to gain the trust of your audience because it is easily recognizable.

Lack of diversity in posting

All users in virtual networks are looking for diversity and difference and are more attracted to pages that maintain diversity and balance in the types of posts. For example, if you post only advertising or only photos of your products and services, users will get tired and Your pages may leave because of duplicate content. Therefore, you should observe variety in your posts so that you do not get bored and routine. Posting on social networks requires prior planning and thinking, and if you post casually and without thinking just to keep your page active, you will not get the desired results and your page will fail.

Lack of analysis of results and activity process

Activities in social networks require a lot of time and energy, and in order to understand whether the path you have taken is correct and has the desired results, you should analyze the process of activities and results to ensure that the process of your activities is correct and appropriate. Earn. If you do not analyze the results and process of your activity, you may go the wrong way and face irreparable results.

Presence in all networks and inability to manage them

Many business owners think that they should be present in all social networks so that people can easily access them, but it should not be forgotten that each of these social networks has its own strategy and way. To have a prominent presence in social networks, a lot of time and energy must be invested in content production and management. If you can"t manage it and leave your page inactive, your page will be dead and if users encounter your dead pages, they will consider your page and business extinct. Therefore, presence in all social networks is not recommended if you are not able to manage.

Also, having multiple accounts on a social network will confuse and distrust users. Some business owners set up separate accounts to provide better services, which confuses people and is of no use. Instead of being on different social networks or having multiple accounts on one social network, it is recommended to focus on having a quality, trusted and user-friendly account, because if you have an integrated page, you can gain the trust of more people. Drive to the site through social media .

Improper tone and images

Social networks are different from sites, so the tone used on the website is different from the tone used on social networks. In social networks, it is better to use sincere tones and short and short sentences and not to use boring long sentences. You should also be careful to use appropriate words worthy of your audience so as not to cause misunderstandings and insults to relatives. In this case, your face and page will be destroyed and you will cause hatred and loss of many of your users.

Just as inappropriate tone can ruin your face and make users unreliable, using inappropriate and irrelevant photos can confuse users and cannot persuade them to follow you or buy from you. Users will see the images first, if the images used are relevant and relevant, they will read you with a good mindset. If you do not use relevant and relevant images and cannot attract users with images, you will not be able to persuade them to read more or visit your page.

Lack of awareness of advertising strategies

Many social networks have strategies and features for their users that they can use to increase popularity and traffic . Business owners and those who have a page on social media should be aware of some strategies to increase their page views and use them to improve their pages. Hashtag, for example, is one of the features and advertising strategies used to increase traffic. Hashtags are the key quantities on the site that are used to access pages with related content and users search. You can use hashtags below your posts to increase traffic and ease users" access to the pages.

Lack of team

Prominent presence in social networks is very time consuming and requires more energy and thinking. If you do not have a strong and professional team, you cannot do everything and it is better to form a professional team and divide the work among the team members so that you can get the desired result. For example, one person in charge of graphic design , one person in charge of marketing and ...

Source: https://www.dotnek.com/Blog/Web/social-networking-mistakes-that-will-ruin-you